{"id":1342,"date":"2020-12-08T12:41:54","date_gmt":"2020-12-08T09:41:54","guid":{"rendered":"https:\/\/www.rauvas.com\/blog\/?p=1342"},"modified":"2020-12-30T16:50:52","modified_gmt":"2020-12-30T13:50:52","slug":"gecmisten-gunumuze-google","status":"publish","type":"post","link":"https:\/\/www.rauvas.com\/blog\/gecmisten-gunumuze-google\/","title":{"rendered":"Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze Google"},"content":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz\u00fcn en pop\u00fcler arama motoru olan Google\u2019\u0131n ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze ya\u015fad\u0131\u011f\u0131 maceray\u0131 inceleyece\u011fiz. Google\u2019\u0131n \u015firket olarak ya\u015fad\u0131\u011f\u0131 k\u0131r\u0131lma noktalar\u0131 ve kullan\u0131c\u0131lar\u0131na sundu\u011fu yenilikleri aktaraca\u011f\u0131z.<\/p>\n<p>\u0130lk zamanlarda bir dizin olarak ortaya \u00e7\u0131kan arama motorlar\u0131, dikeyde i\u015flemlerin yap\u0131labildi\u011fi(sitelerin, kullan\u0131c\u0131lar\u0131 taraf\u0131ndan g\u00f6nderildi\u011fi ve edit\u00f6r onay\u0131 sonras\u0131nda onayland\u0131\u011f\u0131) bir \u015fekilde i\u015fliyordu. Ancak 90\u2019l\u0131 y\u0131llar\u0131n ba\u015f\u0131nda temelleri at\u0131lan ve di\u011fer arama motorlar\u0131ndan farkl\u0131 bir yap\u0131 ortaya koyan Google, arama motorlar\u0131n\u0131n y\u00f6n\u00fcn\u00fc de\u011fi\u015ftiren bir teknoloji geli\u015ftirecekti.<\/p>\n<p>Stanford \u00dcniversitesi\u2019ne kay\u0131t olmaya hak kazanan Sergey Brin ile onu gezdirmek \u00fczere g\u00f6revlendirilen Larry Page, \u00fcniversitenin ilk g\u00fcnlerinde tan\u0131\u015fm\u0131\u015flard\u0131. \u0130lk zamanlarda \u00e7ok anla\u015famad\u0131klar\u0131 s\u00f6ylense de 1996 y\u0131l\u0131nda Backrub ad\u0131 verilen bir arama motoru kurdular ve Stanford \u00dcniversitesi\u2019nin sunucular\u0131nda \u00e7al\u0131\u015ft\u0131rmaya ba\u015flad\u0131lar. Backrub, sunucular\u0131n kald\u0131ramayaca\u011f\u0131 bir b\u00fcy\u00fckl\u00fc\u011fe ula\u015f\u0131nca Larry Page ve Sergey Brin, yeni bir sunucuya ge\u00e7meye ve yeni sunucuya ge\u00e7i\u015f yaparken de arama motorlar\u0131na yeni bir ad vermeye karar verdiler. Biraz beyin f\u0131rt\u0131nas\u0131n\u0131n ard\u0131ndan 10 \u00fczeri 100 anlam\u0131na gelen \u201cgugol\u201d kelimesinden yola \u00e7\u0131karak \u201cGoogle\u201d ismi ortaya \u00e7\u0131kt\u0131.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1549\" src=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-ilk-hali-1-300x152.png\" alt=\"\" width=\"300\" height=\"152\" srcset=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-ilk-hali-1-300x152.png 300w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-ilk-hali-1.png 540w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>2000 y\u0131l\u0131na kadar \u015firketin kurulmas\u0131 ve yat\u0131r\u0131m almas\u0131 s\u00fcre\u00e7leri geride kal\u0131nca, dizininde 1 milyar URL\u2019e ula\u015fan Google d\u00fcnyan\u0131n en b\u00fcy\u00fck arama motoru haline geldi. \u0130lerleyen y\u0131llarda \u015firket gelirlerinin %90\u2019a varan k\u0131sm\u0131n\u0131 olu\u015fturacak Adwords\u2019\u00fc de bu zamanlar da kuruldu.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1550\" src=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/adwords1-1-300x156.png\" alt=\"\" width=\"300\" height=\"156\" srcset=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/adwords1-1-300x156.png 300w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/adwords1-1.png 662w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Kullan\u0131c\u0131lar\u0131na bilgiyi en h\u0131zl\u0131 bir \u015fekilde ula\u015ft\u0131rmay\u0131 felsefe edinen Google, bu ama\u00e7la s\u00fcrekli kendini yenilemi\u015ftir ve yenilemeye de devam ediyor.<\/p>\n<p>Kullan\u0131c\u0131lar\u0131n\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131 takip ederek kendini geli\u015ftiren Google\u2019\u0131n, geli\u015fimi ile ilgili bilgi verdi\u011fi ilgin\u00e7 bir dipnotu payla\u015fmak istiyorum. \u201cEvolution of Search\u201d adl\u0131 videoda 2001 y\u0131l\u0131nda bir k\u0131r\u0131lma noktas\u0131 ya\u015fand\u0131\u011f\u0131 s\u00f6yleniyor, bu k\u0131r\u0131lma noktas\u0131n\u0131n Google\u2019\u0131n sundu\u011fu \u201cGoogle News\u201d hizmetinin nas\u0131l ortaya \u00e7\u0131kt\u0131\u011f\u0131 ile ilgili bilgiler i\u00e7eriyor. 11 Eyl\u00fcl 2001\u2019de ya\u015fanan \u201c\u0130kiz Kule Olaylar\u0131\u201d sald\u0131r\u0131lar\u0131nda konu ile ilgili anl\u0131k yap\u0131lan \u201c\u0130kiz Kuleler\u201d aramalar\u0131nda genel bilgiler veren siteler \u00e7\u0131k\u0131yordu.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1551\" src=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-2001-1-300x168.png\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-2001-1-300x168.png 300w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-2001-1.png 606w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Bu konu ile ilgili olarak beyin f\u0131rt\u0131nas\u0131 yapan Google ekibi, arama yap\u0131lan anahtar kelimeler ile ilgili g\u00fcncel haber sonu\u00e7lar\u0131n\u0131 \u00f6nce ana sayfaya sonra da arama sonu\u00e7lar\u0131na dahil etti.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1552\" src=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-2001-haberler-1-300x166.png\" alt=\"\" width=\"300\" height=\"166\" srcset=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-2001-haberler-1-300x166.png 300w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-2001-haberler-1.png 606w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" class=\"alignnone size-medium wp-image-1553\" src=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-2001-news-1-300x167.png\" alt=\"\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-2001-news-1-300x167.png 300w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-2001-news-1.png 603w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Her g\u00fcn b\u00fcy\u00fcmeye devam eden Google, dizine eklenen site say\u0131s\u0131n\u0131n artmas\u0131 ile birlikte \u00e7e\u015fitli algoritmalar yay\u0131nlamaya ba\u015flad\u0131. SEO (Arama Motoru Optimizasyonu) kavram\u0131n\u0131n yava\u015f yava\u015f ortaya yayg\u0131nla\u015ft\u0131\u011f\u0131 bug\u00fcnlerde ilk versiyonu s\u00fcrekli geli\u015ftirilen PageRank algoritmas\u0131 esas al\u0131n\u0131yordu. \u0130lk zamanlarda alan adlar\u0131nda anahtar kelime ve kod yap\u0131s\u0131nda meta etiketleri i\u00e7eren siteler \u00fcst s\u0131raya \u00e7\u0131karken, site say\u0131lar\u0131n\u0131n artmas\u0131 ile birlikte, s\u0131ralama algoritmas\u0131 de\u011fi\u015fmeye ba\u015flad\u0131. Tabi bu arada Google, pop\u00fcler servisleri sat\u0131n almaya devam ediyordu.<\/p>\n<p>2003 y\u0131l\u0131nda \u00fcnl\u00fc blog servisi Blogger\u2019\u0131 sat\u0131n alan Google, servislerini geni\u015fletti.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1554\" src=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/Blogger-Logo-1-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/Blogger-Logo-1-300x300.jpg 300w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/Blogger-Logo-1-150x150.jpg 150w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/Blogger-Logo-1.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>2005 y\u0131l\u0131nda g\u00f6rsel aramalar\u0131 yay\u0131na alan Google, yine bir ilki ba\u015farm\u0131\u015f ve \u00e7ok ba\u015far\u0131l\u0131 sonu\u00e7lar elde etmi\u015fti. Arama sonu\u00e7 sayfalar\u0131n\u0131n tasar\u0131mlar\u0131 ve kullan\u0131c\u0131 kolayl\u0131\u011f\u0131 Google\u2019\u0131n daha fazla b\u00fcy\u00fcmesine olanak sa\u011flad\u0131. G\u00f6rsel aramalar\u0131n ard\u0131ndan haritalar servisini de yay\u0131na alan Google, art\u0131k her anlamda kullan\u0131c\u0131lar\u0131 istedi\u011fi bilgilere ula\u015ft\u0131rma yolunda b\u00fcy\u00fck bir ad\u0131m daha atm\u0131\u015f oldu.<\/p>\n<p>2006 y\u0131l\u0131na kadar olan s\u00fcre\u00e7te pek \u00e7ok servisini hayata ge\u00e7iren Google, tarihinin en b\u00fcy\u00fck sat\u0131n al\u0131mlar\u0131ndan birisini ger\u00e7ekle\u015ftirerek, d\u00fcnyan\u0131n en b\u00fcy\u00fck video arama motoru ve servisi olan YouTube\u2019u sat\u0131n ald\u0131.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1555\" src=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/youtube-1-300x113.png\" alt=\"\" width=\"300\" height=\"113\" srcset=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/youtube-1-300x113.png 300w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/youtube-1.png 407w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>2008 y\u0131l\u0131ndan itibaren b\u00fcy\u00fcme h\u0131z\u0131 anlam\u0131nda en b\u00fcy\u00fck ad\u0131mlar\u0131n\u0131 atan Google, arama algoritmas\u0131ndaki g\u00fcncellemeleri ile birlikte ad\u0131ndan s\u00f6z ettirmeye ba\u015flad\u0131. \u0130nternetin sosyal medya ile birlikte ani b\u00fcy\u00fcmesi sonucunda h\u0131zla artan internet sitesi say\u0131s\u0131, s\u0131n\u0131flama ve tasnif anlam\u0131nda Google\u2019\u0131 yeniliklere itti. Ayn\u0131 zamanda beta s\u00fcrecini a\u015fan ve 2004\u2019te kurulurken Googlemail olarak hayat\u0131n\u0131 s\u00fcrd\u00fcren yeni Gmail b\u00fcy\u00fck bir ses getirdi. Yine 2008 y\u0131l\u0131 i\u00e7erisinde sonradan Google Play olarak ad\u0131 de\u011fi\u015fecek olan Android uygulama platformu \u201cGoogle Market\u201d hayata ge\u00e7ti.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1556\" src=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-play-1-300x172.png\" alt=\"\" width=\"300\" height=\"172\" srcset=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-play-1-300x172.png 300w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/google-play-1.png 475w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>2008 y\u0131l\u0131ndan g\u00fcn\u00fcm\u00fcze de\u011fin Google \u00c7eviri, Takvim, An\u0131nda Arama, Ak\u0131ll\u0131 Arama Sayfalar\u0131 gibi bu yaz\u0131ya s\u0131\u011fd\u0131ramayaca\u011f\u0131m\u0131z pek \u00e7ok \u00f6zelli\u011fi hayata ge\u00e7iren Google, 2008 y\u0131l\u0131 sonras\u0131nda sosyal medyaya yeni kuraca\u011f\u0131 servislerle girmeye \u00e7al\u0131\u015f\u0131yordu.<\/p>\n<p>2004\u2019te T\u00fcrk yaz\u0131l\u0131mc\u0131 Orkut B\u00fcy\u00fckk\u00f6kten\u2019in geli\u015ftirdi\u011fi sistemle kurulan ve d\u00fcnya \u00e7ap\u0131nda beklenen ba\u015far\u0131y\u0131 g\u00f6steremeyen Orkut\u2019un ard\u0131ndan, Buzz gibi yeni mecralarla kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kan Google, yine ba\u015far\u0131y\u0131 yakalayamad\u0131 ve son olarak 2011\u2019de hayata ge\u00e7irdi\u011fi Google+ ile bu alanda yoluna devam ediyor.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-1557\" src=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/Google-Plus-Logo-650x318-1-300x147.png\" alt=\"\" width=\"300\" height=\"147\" srcset=\"https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/Google-Plus-Logo-650x318-1-300x147.png 300w, https:\/\/www.rauvas.com\/blog\/wp-content\/uploads\/2020\/12\/Google-Plus-Logo-650x318-1.png 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz\u00fcn en pop\u00fcler arama motoru olan Google\u2019\u0131n ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze ya\u015fad\u0131\u011f\u0131 maceray\u0131 inceleyece\u011fiz. Google\u2019\u0131n \u015firket olarak ya\u015fad\u0131\u011f\u0131 k\u0131r\u0131lma noktalar\u0131 ve kullan\u0131c\u0131lar\u0131na sundu\u011fu yenilikleri aktaraca\u011f\u0131z. \u0130lk zamanlarda bir dizin olarak ortaya \u00e7\u0131kan arama motorlar\u0131, dikeyde i\u015flemlerin yap\u0131labildi\u011fi(sitelerin, kullan\u0131c\u0131lar\u0131 taraf\u0131ndan g\u00f6nderildi\u011fi ve edit\u00f6r onay\u0131 sonras\u0131nda onayland\u0131\u011f\u0131) bir \u015fekilde i\u015fliyordu. Ancak 90\u2019l\u0131 y\u0131llar\u0131n ba\u015f\u0131nda temelleri at\u0131lan ve di\u011fer arama [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[]},"categories":[550],"tags":[577],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze Google - RAUVAS - SEO, INTERNATIONAL TRADE, INFORMATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rauvas.com\/blog\/gecmisten-gunumuze-google\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze Google - RAUVAS - SEO, INTERNATIONAL TRADE, INFORMATION\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn\u00fcm\u00fcz\u00fcn en pop\u00fcler arama motoru olan Google\u2019\u0131n ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze ya\u015fad\u0131\u011f\u0131 maceray\u0131 inceleyece\u011fiz. Google\u2019\u0131n \u015firket olarak ya\u015fad\u0131\u011f\u0131 k\u0131r\u0131lma noktalar\u0131 ve kullan\u0131c\u0131lar\u0131na sundu\u011fu yenilikleri aktaraca\u011f\u0131z. \u0130lk zamanlarda bir dizin olarak ortaya \u00e7\u0131kan arama motorlar\u0131, dikeyde i\u015flemlerin yap\u0131labildi\u011fi(sitelerin, kullan\u0131c\u0131lar\u0131 taraf\u0131ndan g\u00f6nderildi\u011fi ve edit\u00f6r onay\u0131 sonras\u0131nda onayland\u0131\u011f\u0131) bir \u015fekilde i\u015fliyordu. 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